marketing

Start ups set to disrupt ” supply chain Inventory forecasting” for mid markets

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retail forecastingWhile most enterprise customers are well versed with the issues that plague their supply chain inventor problems a have some kind of solution to tackle compliance. However its the small and the mid market retail stores and chains for whom managing real time inventory remains a perpetual consistent, made more acute by lack of investment on an kind of predictive analytic engine or that gives them what they need, instead of having to buy the ” off the shelf solutions ” used by big and enterprise customers

Among many start ups who are trying to ” solve this acute inventory demand forecasting is bangalore based start up Retigence technologies who have developed a PRAN (predictive analytics Engine ) to solve this retail inventory distortion problem

Their engine is based on SAP HANA platform, we help stores align inventory with real time demand powered by our analytics engine PRAN. To know more about our solutions click here

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The Science of Online Shopping Decoded : Men vs Women

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How Much does Gender play a role in Online Shopping


 How does Gender Affect Online Shopping ? Most of us would like to theink that Men do Online Shopping more than women ? But is that the truth ? A recent study shows that  Women could be more likely to embrace online shopping than their men, a new report suggests. –


A January 2013 survey from ad agency DDB Worldwide of US web users’ attitudes toward ecommerce found that both males and females ages 18 to 34 were more likely than their 35- to 64-year-old counterparts to engage in nearly every online shopping activity, with 40% of males and 33% of females in the younger age group reporting that ideally they would buy everything online.

According to a Recent Research by an Online Retail Brand

§  Men were found to be more brand orientated, women novel-fashion decision makers.Solution: variation on presentation style of the product for men and women with novelty and brand features.
§  Women were more to make purchase if friend gave a recommendation, while men where not positively effected by it. Solution: Bring friends closer to the shop – e.g. Trip Advisor bringing in Facbook friends to their site.

Marketing Lessons from Biggest Brands

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20 Memorable Marketing Moments in 2012 [Infographic]

20 Memorable Marketing Moments in 2012 [Infographic]