How Much does Gender play a role in Online Shopping
How does Gender Affect Online Shopping ? Most of us would like to theink that Men do Online Shopping more than women ? But is that the truth ? A recent study shows that Women could be more likely to embrace online shopping than their men, a new report suggests. –
A January 2013 survey from ad agency DDB Worldwide of US web users’ attitudes toward ecommerce found that both males and females ages 18 to 34 were more likely than their 35- to 64-year-old counterparts to engage in nearly every online shopping activity, with 40% of males and 33% of females in the younger age group reporting that ideally they would buy everything online.
According to a Recent Research by an Online Retail Brand
§ Men were found to be more brand orientated, women novel-fashion decision makers.Solution: variation on presentation style of the product for men and women with novelty and brand features.
§ Women were more to make purchase if friend gave a recommendation, while men where not positively effected by it. Solution: Bring friends closer to the shop – e.g. Trip Advisor bringing in Facbook friends to their site.